ISSUE 015:
Lets Get Physical
Up in the alpine, where the air is thin and the weather doesn’t play by the rules, we’ve been stress-testing our first trail collection.
What’s coming you ask?
More freedom, more function, more edge, and yeah, more style. Yonder’s not just tagging along with the trends, we’re here for the whole ride and know that our products will have to be the best to resonate with you. There are six products being testing for a variety of needs. From training, crewing, traveling and competing, we will have solutions for all your critical moments.
So, when will you see these specimen in the wild?
Sooner than you think. But first, more testing. Every step of the process matters if we’re gonna build gear that actually lives up to our standards. This fall, don’t be surprised if you spot our Yonder crew wearing some foreign looking accessories during our events. These prototypes will be the parts and pieces getting dialed in to lock in features, style and performance. Half the battle is actualizing a vision from a sketch to a wearable product, the other half is discovering what works and doesn’t to perfect that vision and take it further than we could have imagined.
Since we wont be revealing anything just yet, you’ll be pleased to know that we’re developing a system of lightweight running backpacks and gear bags that can handle anything you throw at (or in) them. You’ll be impressed by the quality, the simplicity and the balance of these packs that are rarely experienced in the market.
-CB